What is the secret to breaking into other demographics with the highly sought-after _dessert outfit__
What is the secret to breaking into other demographics with the highly sought-after "dessert outfit"?
Reprinted from: Fashion Bazaar
Original title: Picked by Jennie and Zhang Yuanying, why does "dessert dressing" break into other demographics?
Have you noticed that the fashion industry now likes to use desserts to create Buzzword?
There was a Madeleine style before, and now there is a Lulicore style. As the name suggests, it is a dressing style that is "crispy on the outside and tender on the inside", sweet and rebellious, just like the French dessert Lulicore.
Similar to the popular "Encore" outfit at the beginning of the year, "Kailu Li" is also a trend based on color matching. Based on the 2025 Pantone popular color Mocha Mousse Brown, it is paired with four low-saturation colors: pink, blue, yellow, and green, giving birth to four different flavors of Kailu Li style, each of which is super "delicious".
Jennie's pink-brown outfit in this new album MV not only retains the sweet and romantic pink color scheme, but also injects a high-end texture with earthy tones. The combination of a blue-brown Polo top and bow shorts at the event is full of childlike fun, worthy of being a versatile little Ni who can handle any style!
Zhang Yuanying went to the airport of Paris Fashion Week to look with a brown jacket and a pink leather skirt, a lively girl's dress is sweet and delicate, with a strong spring atmosphere.
If mocha mousse brown represents the tranquility and elegance inherited from Lao Qian's aesthetics, then the light color tone is full of girlish lightness and vitality. The color scheme formula it brings is simply a fashionable "elixir" for early spring dressing, allowing you to easily handle seasonal awkwardness!
When mocha mousse brown meets low-saturation pink, the softness of pink is balanced by brown, not too sweet; brown adds romance because of the appearance of pink, not too dull. The combination of the two is like a beautiful but not overly rich rose curry, with its own sweet taste.
Fendi has been practicing this "delicious formula" since last autumn and winter. In spring and summer, thick knitwear and leather are replaced by lighter materials. Through simple lines and color collisions, the sweet and charming spring is outlined.
Left: Fendi Fall 2024
Right: Fendi Spring 2025
Speaking of it, the combination of mocha mousse brown and pink is not difficult to match, it's just a matter of having more color tone and less color tone. The most basic combination is 50% brown + 50% pink, which means that the top and bottom colors each take up half; a large area of brown is visually more stable, and a small area of pink inner wear can make the outfit more layered, fashionable, and not flashy.
Or through different concentrations of color contrast, achieve a bright or low-key comfortable effect. Generally speaking, colors with low saturation always appear soft and easier to handle.
Top left: Prada FW 2025
Top right: Miu Miu SS 2025
Bottom left: Prada SS 2025
Bottom right: Gucci Resort 2025
Korean women are particularly fond of the "Rose Colour" color scheme. Whether it's a soft misty pink knitted sweater, shirt, or casual jacket, pairing it with brown pants or a skirt can create a relaxed, sweet, and cool fashionable atmosphere.
Wear a white T-shirt underneath, or pretend to accidentally reveal the edges of your underwear. A little bit of "not stealing the show" contrasting colors make the pink-brown outfit more interesting and easy to handle.
It's just that pink tops are difficult for yellow-skinned girls, and if not worn properly, it can easily make the skin look darker. Why not change your mindset and pair a brown jacket with a pink bottom? This can easily solve the problem and make you look lively and interesting.
Adding a little brown accessory to a large area of light pink is the dressing idea of a sweet and cute girl. It's not all sweet, but a little rebellious in sweetness. Therefore, whether paired with a bag, gloves, or small leather shoes, it can reflect the girl's ease in color games.
It can also be reversed, with mocha mousse brown as the main tone and pink as a small or partial finishing touch. This is probably a color scheme that most girls are more likely to accept.
In this outfit featuring a mocha brown leather jacket, the eye-catching pink appears in various ways such as hats, sweater shawls, handbags, socks, and even shoelaces, instantly enhancing the sweetness of the entire look.
Or start with childish rings, hair clips, or manicures, hiding the sweet and cool thoughts in the details is undoubtedly a wonderful idea, and it can also be easily incorporated into your daily life.
No matter which one, the rose and luli outfit brought by soft pink and mocha mousse brown always catches people's eyes and is full of surprises.
The pink and brown in "Rose Colour" belong to warm tones and have a harmonious gene. When the cool and restrained blue meets the warm and stable mocha mousse brown, the contrast is surprisingly charming.
This color scheme is called "Sea Salt Keluli", just like sprinkling a pinch of sea salt on the crispy and sweet Keluli, bringing a richer and refreshing taste. It describes the visual experience that this outfit brings to people very well, which is both contradictory and charming.
Miu Miu SS 2025
The modern and interesting Miu Miu girl understands the taste of "Sea Salt Keluli" the best. She uses deep and light mocha mousse brown and close-colored items, paired with gentle baby blue, to create a retro and fashionable look.
Bloggers prefer to play with new ideas in the blue color scheme. Neat-cut brown suits and jackets have always been a must-have in office ladies' wardrobes. Coupled with cool blue shirts and stockings, layered with deeper jeans or Mary Jane shoes, the collision of gradual change blue tones and warm brown colors brings a sense of high-end workplace, which is a dressing idea that can also be learned from for daily commuting.
It can also be done in reverse. Wear a light blue suit with a brown dress inside, combining a neat silhouette with smooth lines to further elongate the figure, making the person look slender and slim, unexpectedly harmonious yet with a high-end beauty.
Haiyan Keluli's color scheme is also suitable for various informal college styles. The mocha mousse knitted cardigan is paired with a cold blue shirt and a blue-gray skirt, while the brown suede jacket is paired with a blue shirt and mini skirt. The baby blue socks also add points. The collision of brown and blue styles creates a natural intellectual college atmosphere.
Even Jennie is fascinated by this color scheme. The combination of brown sweater and denim blue shirt is indescribable. The yellow-brown checked mini skirt further adds sweetness and brings a unique style.
If the coat is enlarged and widened, like the most popular Boxyfit silhouette now, paired with loose sports pants, the relaxed and lazy casual street style is fully displayed. The blue plaid shirt with regular buttons adds a touch of freshness to the entire look, and with framed glasses, it brings back a bit of cute and scholarly atmosphere.
If Rose Colour is a carnival for sweet and cool girls, then Sea Salt Colour is suitable for all girls, whether you are a career fashionista or a college girl who pursues relaxation. So it's not an exaggeration to be fascinated by it.
The light yellow color that has been popular in recent years looks so good when paired with this year's popular mocha mousse color! It also has a nice name, called "Butter Colour".
Because they both belong to warm tones, they can bring people a warm and comfortable feeling, and the combination is natural and harmonious. At the same time, the vitality and confidence emitted by light yellow can make brown bright and not dull; brown can make yellow more profound and layered.
Left: Bottega Veneta Pre-Fall 2024
Right: Gucci Resort 2025
If you want to make the "caramel flavor" in your outfit more intense, you might as well try the brown retro leather jacket that European and American bloggers love. The unique texture of the aged leather can increase the nostalgia of the style; the light yellow inner layer and bag can brighten up the look, while neutralizing the richness of the entire style. It is highly recommended for girls who love retro charm to "enjoy".
Brown suits, suede jackets, and knitted cardigans are essential for spring. You can also use small yellow items such as sweaters, shawls, shirts, or bags to break the fixed thinking of minimalist dressing and make dressing more interesting with layering and layering.
There are also multiple patterns with brown as the main tone, such as animal patterns and stripes, which can also match yellow items and are full of freshness.
However, as the temperature gradually warms up, simple and effective dressing patterns should also be put on the agenda. By contrasting colors inside and outside, or colliding with top and bottom outfits, the butter color and mocha brown can be harmoniously matched in a certain proportion, and there will be basically no mistakes.
The whole set of butter colors is gentle and elegant, but if you think it's too sweet, you might as well get a brown handbag. The addition of brown trimmed sneakers reduces the ladylike feel of the dress, making it look more relaxed and casual.
The niche faction of the Keluli family is the "Elf Keluli" composed of tender green and mocha mousse brown. Although it is not as popular as the previous Keluli outfits, it has a fresh and energetic vibe, and is particularly suitable for the atmosphere of early spring.
Prada's latest autumn and winter fashion shows, as well as Miu Miu's spring new products, all have such color schemes, which look modern and chic, and show taste.
Left: Prada FW 2025
Right: Miu Miu's new brown suede handbag and grass green bag hanging
Fashion bloggers on Instagram have been wearing this color scheme for a long time. The warm brown shirt is layered with a green plaid skirt, which has a touch of retro freshness and is likely to be welcomed by grass-themed girls.
The more common approach is to start with a grass-green bag and match it with a brown skirt. It looks cool visually, but from a color perspective, this combination is undoubtedly the perfect style for transitioning from early spring to warm spring.
On the other hand, it's also quite good-looking. The vibrant fruit green dress, paired with brown cowboy boots, is a cute girl who can show off herself to the fullest!
You can also put your passion for spring and greenery on a printed strapless bra or draw it on your nails, and match it with the brown color that belongs to the earth. They harmoniously collide with each other, bursting with natural vitality, which is exactly what this group of "Elf Kululi" will love.
